Unger, where creativity and style meet
Clotilde and Benigno Rossi: the origins
Unger, established more than a hundred years ago, has gone seen different styles, fashions and moments of history. And Unger has always succeeded in carving out a unique space in the artistic and creative scene in Milan and not only. It all began in 1900 when Benigno Rossi, who represented famous manufactories of trimmings, San Gallo lace, Florence straw, felts and fashion accessories such as crystal and enameled buttons, decided to buy for his wife Clotilde Silva, the business from the Unger brothers which was founded in Vienna in 1875 and specialized in stationary and crystals from Bohemia. The first home of the new company was in the heart of Milan, in via Santa Maria Fulcorina at no. 13. While Benigno was responsible for the administrative management of the company, the creative guide was entrusted to his wife, Clotilde Silva. Clotilde anticipated the times with her refined taste and strong entrepreneurial spirit. These qualities, combined with Benigno's competence, led Unger to quickly put to the side the sale of writing materials in order to concentrate on embroidery, on bodice ornaments, fashion accessories and finally bijoux.